Can the Opportunities Engine Break Down Campaign Data by Individual Customer?

When reviewing performance stats like CTR, impressions, and clicks, you might wonder if this data is only available at the overall campaign level or if it can be broken down further. The answer is yes—Pulsate provides detailed reporting through the Opportunities File Report.

This report allows you to see not just aggregated campaign results, but also how individual customer actions contribute to overall performance. By drilling down into this data, you can:

• Understand which segments are most engaged.
• See how individual member actions affect campaign outcomes.
• Identify patterns of behavior that can inform future targeting and messaging.

While the dashboard provides a high-level view of campaign performance, the Opportunities File Report gives you granular visibility into member-level engagement. This ensures you can move beyond averages and design campaigns that are truly data-driven.