Real-Time Engagement and Personalization with the Opportunities Engine

The Opportunities Engine continuously analyzes member behavior and updates campaign logic through a 24-hour batch cycle. This means that every day, new data points—such as transactions, logins, or campaign interactions—are fed into the system. Based on this data, Pulsate can identify which members should receive follow-up messages or new offers.

For example:

• If a member does not engage with a credit card promotion, the system can automatically trigger a follow-up message the next day.
• If a member uses their card at a new location, Pulsate can deliver a personalized offer encouraging more usage.

With this adaptive approach, campaigns aren’t static—they evolve with each member’s behavior. Instead of a one-size-fits-all message, members receive tailored journeys that guide them step by step:

1. Initial Offer – A targeted campaign (e.g., auto loan promotion).
2. Follow-Up – A reminder if the member didn’t engage with the first offer.
3. Re-Engagement – A different message or incentive if the member showed interest but didn’t convert.

This flexibility ensures that campaigns remain relevant and keep the conversation going until members take action.

By combining daily updates with dynamic targeting, the Opportunities Engine allows you to:

• Improve engagement by responding quickly to behavior.
• Create smoother, more natural member experiences.
• Maximize the effectiveness of every campaign touchpoint.

In short, Pulsate helps you move from one-off campaigns to living, evolving journeys that adapt to each member’s needs.