Understanding the Opportunities Engine Dashboard

The Opportunities Engine in Pulsate transforms your member data into actionable insights, helping you understand where the biggest growth potential lies and how your campaigns are performing. The dashboard breaks down the information into several key sections:

Attribution

The attribution section highlights which campaigns are contributing toward your goals. Here, you can track:

• Campaign Name: A list of all your active campaigns.
• Goals Met: The number of defined objectives that have been achieved.
• Event Value: The monetary or outcome-based value associated with each campaign.

This view makes it clear which campaigns are delivering results and which ones need attention.

Engagement Metrics

The Engagement Metrics panel provides a breakdown of how your users are interacting with your campaigns and your app overall. It includes:

• Engagement Score: A snapshot of overall user engagement trends.
• Total Active Users & New Active Users: The size and growth of your active member base.
• Push Opportunities Rate & Geofence Opportunity Rate: The percentage of opportunities captured through push notifications and geofencing.
• Impressions / Clicks & CTR: A measure of visibility and effectiveness of your campaigns.

These metrics give you the context you need to understand user behavior and campaign reach.

Opportunities

The Opportunities panel identifies the most relevant segments you can act on:

• Top-3 Opportunities: Your largest or most impactful opportunities right now, ready to launch with one click.
• Missed Opportunities: Areas where you could re-engage users who didn’t convert the first time.
• Pulsate Recommends: AI-driven suggestions for campaigns you may not have considered but that show potential.

This section makes it easy to prioritize your next campaign.

Top Campaigns

Finally, the Top Campaigns view ranks your best-performing campaigns, showing:

• Rank & Performance Name: The campaigns ordered by success.
• Opportunities: The number of users impacted or actions taken.
• Download Option: Export results for deeper analysis.
• Most Successful Notification Type: A breakdown of which notification channels—Push, In-App, Feed, or combinations—deliver the strongest performance.

This ensures you not only know what works, but also how your audience prefers to be reached.

The Opportunities Engine Dashboard consolidates campaign attribution, engagement metrics, opportunity discovery, and top-performing campaigns into one easy-to-use interface. By monitoring these insights regularly, you can ensure your campaigns are timely, relevant, and effective—maximizing both engagement and business impact.