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Unlock New Opportunities Through Data

Discover how Opportunities reports reveal missed chances and inspire smarter re-engagement strategies.

The best campaign ideas often come from understanding your audience’s behavior — what drives them to act, and where they lose interest. The downloadable Opportunities reports in Pulsate give you a clear, data-driven view of exactly that.

Each report transforms campaign performance into actionable insights, showing you who engaged, who didn’t, and where you still have room to grow.

When you download a report from the Opportunities Engine, you’ll receive structured data that highlights your members’ engagement activity. Each column reveals something specific about user behavior:

Field Name What It Tells You
User Alias / Name / Email Identifies the member associated with a campaign opportunity — helpful for tracking individual engagement.
Last Miss Opportunity At The date and time of the most recent campaign the user didn’t engage with. Use this to spot recent disengagement patterns.
Last Miss Opportunity On The name or type of campaign where engagement was missed — e.g., Push, In-App, or Feed. This helps you understand which channels need attention.

These fields work together to give you a timeline of interaction — showing not only when a user disengaged, but also where and how often.

Your Opportunities reports aren’t just operational data — they’re a feedback loop for your marketing strategy.

By analyzing these metrics, you can:

  • Identify which channels need optimization (e.g., if In-App campaigns show repeated misses).
  • Detect timing issues, such as messages sent outside peak engagement hours.
  • Build re-engagement audiences by targeting users who’ve missed multiple campaigns.
  • Refine your campaign tone and offers to match what drives better results.

This turns raw data into a roadmap for improving both engagement and conversion.

How to Turn Reports Into Action

  1. Download reports regularly — consistency helps you spot shifts in behavior early.
  2. Group missed opportunities by campaign type to understand where engagement is strongest or weakest.
  3. Re-target with intention: Create re-engagement campaigns for users who missed recent pushes or In-App messages.
  4. Share insights across teams — collaborate with product or CRM teams to align campaign timing with app activity.

Each Opportunities report gives you more than metrics — it gives you clarity. By studying where users drop off or stay inactive, you uncover where your next great idea should focus.

The more you explore your data, the easier it becomes to identify what’s working, what’s not, and how to close the gap. That’s how you turn missed opportunities into new wins.