What Is the Opportunities Engine?

The Opportunities Engine in Pulsate is designed to turn your member data into actionable insights. Instead of relying solely on manual segmentation or broad campaigns, the Opportunities Engine highlights specific groups of members who are most likely to engage with a particular product or service.

By analyzing behavioral data, account activity, and usage patterns, the Opportunities Engine surfaces tailored opportunities for you to act on. Each opportunity provides a suggested audience, campaign focus, and potential business outcome. This makes it easier to prioritize your marketing efforts and deliver the right message to the right members at the right time.

Why It Matters

The Opportunities Engine helps you:

• Save time by removing the guesswork from audience targeting.
• Increase relevance by focusing on members with a higher likelihood of interest.
• Drive results by aligning campaigns with clear business opportunities, such as loans, deposits, or card usage.

Example

Instead of sending a generic loan campaign to your entire member base, the Opportunities Engine might identify a segment of members who recently paid off an auto loan and could now be interested in refinancing or upgrading.